This ad was originally created for a class assignment in which our factitious client was Panda Jeans. They wanted us to create a new look and idea for jeans that had been explored.
The idea I had was to mix the two traditional looks of jeans, which were outdoors and casual night life. I had the setting of the outdoors which was shown with the backdrop and the red Jeep. Then I wanted to add the night life scene, which showed two people who seemed to be enjoying each others company.
My approach to the tag line came from wanting to have the two traditional looks combined yet again. Saying "Rough. Even when you're not ready." is an appropriate tag line to fit either occassion and could be used in a campaign for multiple ads.
Shout out to Lindsey for assisting me in this ad, you were great to work with.
Some people have asked me what I used for inspiration for this website. Well, I'll let you have a little look as to what helped me design this site.
If you know me pretty well, or if this is your first time visiting my site, I'm a huge Florida Gator fan. So big of a fan that I designed my website around a uniform the basketball team wore in their 2012 season.
Click below to check it out!